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Welcome to the Lamp House Strategy Limited Privacy Notice.

We are a research consultancy business specialising in the professional services industries.  Lamp House Strategy Limited respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

You can view the policy on our website  Please also use the Glossary at the end to understand the meaning of some of the terms used in this Privacy Notice.

  1. Important Information and Who We Are

Purpose of This Privacy Notice

This Privacy Notice aims to give you information on how we collect and process your personal data.

We do not knowingly collect data relating to children.

It is important that you read this Privacy Notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements the other notices and is not intended to override them.


Lamp House Strategy Limited is the controller and responsible for your personal data (collectively referred to as "Lamp House Strategy Limited”, "we", "us" or "our" in this Privacy Notice). Lamp House Strategy Limited is a private limited company (number 13931238) whose registered office is at The Lamp House, 5-6 Benton Terrace, Jesmond, Newcastle upon Tyne, NE21QU.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Contact Details

Name of data privacy manager: Lisa Hart Shepherd

Email address: [email protected]

Postal address: The Lamp House, 5-6 Benton Terrace, Jesmond, Newcastle upon Tyne, NE21QU

Telephone number: +44 (0)[7771533555]

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the opportunity to deal with your concerns before you approach the ICO, so we request that you please contact us in the first instance.

Inform Us of Changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third Party Links

Our websites may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

  1. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified including recordings of interviews (see below). It does not include data where the identity has been removed (anonymous data).

Our research methodologies may require us to collect or process personal data. This data is for market research purposes only, and both collected and processed to an extent that is reasonable, relevant and necessary to serve our legitimate business purposes and those of our clients.

When we refer to “you” in this notice, we are referring to the following:

“Respondents” – you have been asked to participate in a market research project or programme for us or our client and will take part in an interview, complete a survey, form or questionnaire provided by us.

“Account holders” – you are an authorised user belonging to an organisation that has access to the Lamp House Strategy Analytics platform, dashboard and website content.

“Website Visitor” – you are visiting our websites.

“Lamp House Sample” – identified via publicly available sources and/or nominated by commercial clients, peers or colleagues (current and past), stand-out talented lawyers in private practice and/or in-house who have been invited to participate in a research project.

We may collect, use, store and process different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, maiden name, last name, job title, date of birth, voice and/or video recording, [qualifications and membership of professional bodies] and gender.
  • Contact Data includes address, business address, email address, social media handles and telephone numbers.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
  • Profile Data includes your username and password, your interests, preferences and opinions, salary, pension and other benefits, holidays, grievance and sickness records, feedback and survey responses.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as:

  • statistical or demographic data;
  • where we process individual and group responses into key themes to deliver to our clients; and
  • where we survey employee and partner talent to understand and deliver recommendations about their evolving needs, motivations, engagement levels, attitudes towards benefits, desired working styles, wellbeing and reaction to new concepts.

Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. We therefore use Aggregated Data for many purposes to deliver our services to our clients.  If we were to combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, then we will always treat the combined data as personal data and not Aggregated Data which will be used in accordance with this privacy notice.

It is not our intention to seek or collect any sensitive personal information or Special Category Data from you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).  However, we acknowledge that, if you are a Respondent, we may collect Special Category Data about you if you provide this to us inadvertently or when asked as a response to our questions or when providing us with feedback. We will always , obtain your explicit consent to the processing of such data and tell you the purposes for which the data will be used.

We do not collect any information about criminal convictions and offences.

Telephone and Video Conferencing

In addition to our face to face interviews, telephone conversations and web-based software for our survey responses, we use technologies such as audio and video conferencing (such as Microsoft Teams, Zoom or similar video conferencing software) which may be recorded and held in digital format on a secure server. Our recording of interactions with you may be carried out for the following purposes:

  • To ensure accuracy of communication. This includes ensuring accuracy of our understanding of Respondent’s answers to surveys;
  • To ensure quality of service provided by us;
  • Training our staff.

Any recordings that we retain may be subsequently reviewed by us at any time for any one or more of the above stated purposes.  In the event of an investigation or legal proceedings related to such recordings, we may need to further process this in a different way to comply with our legal obligations without further reference to you.  We may also use archived recordings to review the quality of our services.

Recordings are retained on the same basis as other personal information pursuant to this notice. Where required or permitted by law, we may use or disclose personal information contained in recordings. We do not use or share information contained in recordings for marketing purposes. Access to such recordings is restricted to particular individuals within Lamp House Strategy Limited who have obligations of confidentiality to Lamp House Strategy Limited.

If You Fail To Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you.

  1. How is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity and Contact Data and Profile Data by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • take part in one of our interviews (in person or remotely);
  • respond to a survey;
  • identified and invited as a “Sample” participant to take part in a research project or programme;
  • subscribe to our Lamp House Analytics service or similar services;
  • attend or apply to attend an event or our internal/external conferences;
  • request marketing to be sent to you such as event invitations or newsletters;
  • give us some feedback;
  • participate in one of our Stakeholder Feedback Programmes; or
  • interact with Lamp House Strategy Limited for any other purpose (including via social media)
  • Automated technologies or interactions. As you interact with our websites, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see below for further details about cookies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
    • Analytics providers such as Google;
    • Publicly availably sources such as Companies House, The Law Society of England and Wales and the Electoral Register based in the UK, or social media platforms.
    • Information available about your employees and other personnel from your website.
    • Our clients with whom you have a relationship, in order to carry out a specific project or programme.
    • In house counsel and private practice firms, peers and/or colleagues (current and past) nominating lawyers or those identified by us as meeting the criteria to be invited to engage with us as Sample participants or leading individuals in your profession.
    • Third parties who have obtained your consent (or have another lawful basis) to pass on your details to us.
  1. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into, or have entered into, with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.
  • Where we have obtained your express consent.

Purposes For Which We Will Use Your Personal Data

When personal information is provided to us, we may use it for any of the purposes described in the table below, or as stated at the point we collect it from you (or as may obvious to you from the context of collection).

Note that we may process your personal data for more than one lawful ground depending upon the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying upon to process your personal data where more than one ground has been set out in the table below.


Type of data

Lawful basis for processing including basis of legitimate interest

Respondents taking part in our interviews or surveys for the purpose of a research programme or project for our client (we will record, store and use telephone interviews, face to face interviews and/or web survey responses with you to check any answers given to us and improve the quality of our customer service)

(a) Identity

(b) Contact

(c) Profile

(a) Necessary for our legitimate interests (Co-operation in the market research is voluntary at all times. We will always obtain the Respondent’s agreement to carry out the survey but will not obtain an express “opt in” consent. We are processing Respondent’s data to carry out the long-established operations of our business and meet the needs of our clients.)

To register and maintain a subscription to access the Lamp House Analytics platform, dashboard or website as an Account Holder

(a) Identity

(b) Contact

(c) Profile

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (verifying the rights/credentials of the user to access our online platforms)

‘Account Holders’ may be asked to complete profile information about themselves for the purpose of informing the direction of content we provide, and may be invited to (voluntarily) participate in selected research initiatives which we believe would be of interest and/or value to the user. ‘Account holder’s may therefore become ‘Lamp House Sample’ and/or ‘Respondents’

(a) Identity

(b) Contact

(c) Profile

(a) Necessary for our legitimate interests (to develop our products/services and grow our business).


(b) Consent (if applicable)


(c) Necessary for our legitimate interests (to keep our records updated and to study how the public use our products/services)

To form and maintain a list of Sample participants for our projects and programmes.

(a) Identity

(b) Contact

(a) Necessary for our legitimate interests We believe that the individuals that we process the data of, are likely to have an interest in our Lamp House Strategy Limited Sample projects, programmes and database - we have carried out a legitimate interest assessment and it is deemed that the rights and freedoms of the individuals concerned would not be overridden by our business interests and an individual would not be caused any harm by their inclusion in our projects, programmes and databases.

To make suggestions and recommendations to you about goods or services that may be of interest to you (not Respondents)

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (to develop our products/services and grow our business)

(b) Consent (if applicable)


To manage our relationship with you which will include notifying you about changes to our terms or privacy policy


(a) Identity

(b) Contact

(c) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how the public use our products/services)


To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical


Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising:

Promotional Offers From Us

We may use your Identity and Contact Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have previously used our services (with the exception of Respondents) or requested information from us and you have not opted out of receiving that marketing.

Third Party Marketing

In limited circumstances, we may share your Contact Data with another company with whom we partner to organise a marketing event.  Otherwise, we will always obtain your express opt-in consent before we share your personal data with any company outside Lamp House Strategy Limited for marketing purposes.

Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.


A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use Google Analytics and Pardot to analyse the use of the websites.  Google Analytics and Pardot collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone.  

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies.  For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.  Blocking all cookies will, however, have a negative impact upon the usability of many websites.

For more information about the cookies we use, please see our cookies policy. 

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

  1. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • External Third Parties:
    • Service providers and agents who process data on our behalf e.g. internet service, software and platform providers, telecoms providers and those organisations we engage to help us send communications to you.
    • Professional advisers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.
    • HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.
    • Subscribers to our research where Respondents have given us their consent for us to do so (see below).
    • Other companies in our group of companies.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Respondents - You do not have to answer any of the questions we ask if you do not want to. Any personal details you give us will be treated as confidential unless you give your prior consent to the contrary. Where we do ask you for permission to pass data on to our clients in a form which allows you to be personally identified, we will ensure that the information will be used only for the purposes stated.

  1. International Transfers

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Information Commissioner 
  • Where we use certain service providers, we may use specific contracts approved by the UK Information Commissioner which gives personal data the same protection it has in the UK.

Please Contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

  1. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where there is a legal requirement to do so.

  1. Data Retention

How Long Will You Use My Personal Data For?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.  

In some circumstances you can ask us to delete your data: see Request Erasure below for further information.

  1. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please view the Glossary at clause 10 below for further details.

If you wish to exercise any of the rights set out above, please contact us.

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request, to speed up our response.

Time Limit Within Which To Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.

  1. Glossary


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact upon you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact upon you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply With a Legal or Regulatory Obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


You have the right to:

Request Access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request Correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request Erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object To Processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request Restriction of Processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the Transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw Consent at Any Time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.



This version was last reviewed and updated on 31 January 2024.